Updated 13.04.2010 by Ronnie
The upcoming release of the National Broadband Network  implementation study perhaps holds the vital key for the Government’s ambitions of retaining office  in the upcoming election. Contents of the study will finally reveal fundamental and crucial information on how the NBN will be constructed and operated while finer details may uncover how much it will really cost, how it will benefit Australians  and who will be funding the network.
The NBN campaign is no doubt one of the highest agenda’s of the Government and failing to win over the public could essentially lead to the public losing confidence in the Government, and more importantly the election. This is why the Minister on Broadband and Communications ‘Stephen Conroy’ will very carefully evaluate the study and then present his finding on behalf of the Government to the public.
Up until now, I’m inclined to think the majority of the public specifically believes that the NBN will only deliver ‘faster broadband’ and as a consequence, may believe it’s a waste of tax payer’s money because - A. They already have fast Broadband, and – B. What do they need ‘faster’ broadband for?
Kevin Rudd and Stephen Conroy’s face a huge challenge to portray the study’s  findings to the general public as gospel. In other words they need to thoroughly explain  the future benefits that the NBN will offer and more to the point, make the majority of Australian’s believe the NBN is generally an essential investment for our long term future and prosperity.Â
So what can we expect?�
Communication Alliances’ lead consultant for the National Broadband Network ‘Paul Brooks’  believes the NBN implementation study will show the Government how the NBN can be funded and their investment returned whilst also enabling them to educate the public on the many benefits the NBN will hold. Mr Brooks stated in a recent interview that the general public are still relatively unaware of the NBN’s benefits and that the Government will now be able to raise awareness in many various areas.Â
Many Industry experts know that a National Broadband Network under the ‘right conditions’ will play a significant role through innovative opportunities that will produce faster broadband speeds and services in both the private and public sectors. New opportunities and employment in education, health and insurance sectors will be available through a National broadband Network.
In closing  Mr Brooks suggested that Australian’s have never experienced a national project of this proportion and still didn’t realise the potential of the NBN. That’s why the release and interpretation of the implementation study will have great importance and insight to the opportunities the NBN will bring. It’s now up to the Federal Government to take this information and really drive home the importance of the NBN for Australia.
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Minister for Broadband and Communications Senator Stephen Conroy has stated the McKinsey and KPMG’s 500 page NBN implementation study will be revealed prior to the Federal Government’s Budget this coming May.
The eagerly anticipated document, which supposedly cost the tax payer $25 million dollars to complete, is essentially expected to display the facts on how the Government will construct, manage and operate an Australian fibre-to-the-home network with an open access regime.
Up until now, many sceptics and industry analysts, including the liberal opposition, have been heavily canvassing the Federal Government to release it’s national broadband network implementation study in order to find out exactly what the proposed $43 billion dollar NBN will consist of.
